Tuesday, September 16, 2008

New Radiohead Music Video Shot without Cameras or Lights


If you're making a list of the most innovative minds in music, regardless of your musical taste, the five gentlemen that comprise England's Radiohead need to be on it. The quintet from Oxfordshire, led by visionary front man Thom Yorke, has been pushing the boundaries of popular music with pioneering sounds & experimentation for almost 20 years.

They fragmented the traditional rock sound-scape in 1997, splicing guitar and keyboard riffs with ambient tones and samples on the critically acclaimed OK Computer. Their follow-up album 4 years later, Kid A, used wailing synthesizers and antique instruments to weld a paranormal bridge between rock and electronic music. Their latest effort, the independently funded and released In Rainbows, is, by their own standards, another fantastically distinct album.

But the story on In Rainbows continues to be how Radiohead is using the album to challenge the norms of music industry. The band shunned the courtship of several major labels who wanted to handle the album; instead releasing it on their own as a digital download, and allowing fans to pay whatever they wanted for the album. One dollar. 100 dollars. Nothing. It was up to them. Whatever they felt was fair. Why? Indicative as to how he sees the industry in the midst of dramatic changes, Yorke told TIME magazine:

"I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say "F___ you" to this decaying business model."

In addition to being the first album ever digitally offered up for free, the "firsts" for In Rainbows continue: the first video from the album was recently released. Composed for the song House of Cards, the band used a new kind of laser technology developed at UCLA to capture the physical likenesses of Yorke and his physical surroundings in a 3-D format. The catch? No cameras or lights were used. That's right...leave it to Radiohead, a video shot without cameras.

(A short, "Making Of" video is posted above, the actual video is below)

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