Double Cross, a new premium vodka brand from Slovenia, recently arrived in US test markets.
Considering that there are some brands out there that distill 14 times, the septuple (7x) distillation struck me as a bit ho-hum for the premium category. What about this juice warrants a $50+ price point, I wondered? Oh, right. There it is. This hooch is filtered through diamond dust. That'll do it.
Reminds me of a Swiss brand I saw last year called Xellent. They distill their vodka with pure Swiss glacier water.
Monday, February 23, 2009
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