Thursday, September 24, 2009

Sears Gives Shoppers the Points Up Front

Here is some interesting business model innovation from KMart/Sears, just in time for the Holidays (which, according to the world of retail, starts the day after Halloween). The Sears Christmas Club gets shoppers to sign up for a certain amount of spending, and then gives them the bonus points that amount entitles them to up front. This is like a Sub Club card where they start you off with a freebie. Not a bad idea, especially considering that the economic climate that will likely hang like a dark cloud over the shopping season.


(via Springwise)

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