With a little help from Japanese home goods company Muji, Lego is introducing an innovative new line of craft-inspired toys. Sets include some bricks pieces from Lego and some colored paper sheets and stencils from Muji. A special hole punch then lets fit your pieces together and build.Looking to the world of arts and crafts for inspiration seems like a "back-to-basics" move by Lego, and is an example of companies extending themselves backwards to capitalize on the world of products they first leveraged. I think these basketball hoops and pitching machines from EA Sports fall into the same category.
(via PSFK)
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